Apr. 7th 2012 - Dec. 7th 2013
|10 hours ago with 5,583 notes|
The defection will come as a crushing blow to One Direction’s army of teenage fans. Radio 2, home of cosy cardigan-wearing balladeers, has embraced the hysteria-inducing boyband, after hailing the “mature” direction of their new album.
With the release of their third album, Midnight Memories, the Simon Cowell-created band has undergone “the change” – the process by which a peak-popularity boyband is sent into a recording cocoon, with a cutting-edge team of producers, to emerge as a fully-fledged “manband”.
"Story of My Life", the band’s new single, is based around a Mumford & Sons-style folk strum, which has even been favourably compared to Simon & Garfunkel.
Radio 2 has seized upon the track and placed it on it’s A-list of songs to be given heavy rotation, where it sits alongside the latest efforts by Rod Stewart, Sir Elton John and Sir Paul McCartney.
One Direction may be preparing to wave goodbye to their young fanbase.
Midnight Memories contains little of the club-friendly R&B which dominates the single charts. Instead it features guitar-led homages to Def Leppard’s 80s glam-metal, replicas of The Who’s power-chords, a nod to The Police and several songs which tap into the current vogue for folk-pop in the style of Mumford & Sons and The Lumineers.
The songs, written by the band members on their tour bus and recorded in hotel rooms, is a conscious attempt to broaden their audience, said Rob Stringer, chairman of Columbia, One Direction’s record label. “Radio 2 has really jumped onboard and played this, and we’ve never been played on that station before,” he enthused.
Midnight Memories is set to become the best-selling UK album of the year, selling 115,000 copies on its first day. The change of direction prompted a mixed response in the US, where the band hope to break on to the “adult contemporary” radio stations, which can provide artists with a lengthy career.
One reviewer wrote: “It’s reminiscent of when US record executives changed The Beatles’ Rubber Soul to better position it among the burgeoning folk scene of the mid-1960s. The only difference is that Rubber Soul was, you know, a little bit better.”
But in an article titled “Why grown-ups should give One Direction a chance”, Andrew Romano of the Daily Beast called “Story of My Life” “one of the best songs of the year - a gentle acoustic loper that starts out sounding a lot like Simon and Garfunkel’s ‘The Boxer’ before bursting into a big, simple, beautiful hook that gets stuck in your head.”
The “rock” direction is credited to band member Niall Horan, who plays guitar during their shows. The new songs were designed to deliver anthemic uplift when the band graduate to headlining stadiums, including Wembley next Summer.
|source: independent.co.uk||1 week ago with 555 notes|
One Direction aren’t just a pop band. They’re a hysteria-inducing, social media-fuelled, world-conquering phenomenon…. and after five memorable days with them in Australia, Event’s Louise Gannon knows why.
|source: Daily Mail||1 week ago with 388 notes|